How TikTok Turned Cottage Cheese Into a Global Trend

I don’t know about you, but I have always been terrified of cottage cheese. Everything about the creamy, chunky spread has always thrown me off and put a bad taste in my mouth, metaphorically speaking. So, when cottage cheese recipes started blowing up on social media, I was not very happy about it.

But how did this seemingly unpopular food item become so a sensational snack overnight you ask? The answer is simple, TikTok. Earlier this year, “TikTok-ers” everywhere, from full time food influencers, to everyday users, began to post their own unique spins on cottage cheese recipes. People were spreading cottage cheese on toast, combining it in pasta sauce, putting it in their oatmeal, and even turning cottage cheese into ice cream.

Between this wide variety of recipes and snack ideas, the hashtag #cottagecheese has amassed an amazing 773 million views on the app. The cottage cheese trend is just one small example that proves how powerful TikTok, and social media in general, can be. One can only help but wonder what the next overnight sensation will be.