The following sections feature the content I made in ECON 325: Entrepreneurship Principles, Concepts, Frameworks, and Fluency. This class provides a foundation in key principles in entrepreneurship, specifically in the areas of design thinking, understanding consumers and customers, company strategy, and entrepreneurial finance and capital formation. Additionally, the class introduces crucial skills and tools important in startups and growth companies such as branding, storytelling and video making.
A large part of the ECON 325 curriculum included coming up with a startup company idea. We were responsible for creating a cohesive brand around our company as well as a functional app that could be used to market and sell our product. I created "Joe on the Go," a coffee delivery service designed exclusively for college students. Check out more of my project below:
JOE
ON THE GO
stay energized, stay happy
COFFEE DELIVERY SERVICE CATERED BY STUDENTS FOR STUDENTS
Stop worrying about cramming a coffee break into your busy schedule.
Get your caffeine fix with the click of a button using Joe on the Go.
WHAT IS JOE ON THE GO?
AND HOW DID IT GET STARTED?
FOUNDER & CEO LARSON NORMARK
I have been an avid coffee lover since high school. I know it is not great to admit, but I need at least one to two cups of coffee to keep me going throughout the day. Unfortunately, around the time I’m in need of my second caffeine fix, I am always booking it to my next class, or cramming in the library with no time for a study break. I always find myself craving coffee in times where I cannot get to it. I founded Joe on the Go to help solve this problem.
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​Joe on the Go is a coffee delivery service catered by students for students. That’s right, students are not only the recipient of this service, but they can also sign up to be deliverers as a way of making some extra cash throughout the semester. Therefore, if you have a flexible schedule, you can sign up whenever you want to pick up and deliver coffee orders to fellow students on campus. Conversely, if you are slammed with work and have no time for a coffee run, simply place an order through the Joe on the Go app.
HOW IT WORKS
The Joe on the Go app allows students to order their drink of choice from any coffee shop close to campus. From a Starbucks frappuccino, to a Meantime Matcha Latte, Joe on the Go has your back.
Follow these three simple steps to use our app:
OPEN THE JOE ON THE GO APP AND PLACE YOUR COFFEE ORDER
A FELLOW STUDENT PICKS UP YOUR ORDER
RECEIVE COFFEE, THEN START CLASS REFRESHED AND SATISFIED
Browse through the wide variety of coffee-related drink choices. Select the item you would like to order. Pay for your item online, including a small delivery service fee for the student bringing you your coffee. Wait for a deliverer to select your order.
Using a similar technique as the Uber app, the student deliverers will select the coffee orders that they are able to pick up. Once the order is confirmed, the deliverer will pick up the student’s order from wherever they placed it, and bring it to their desired location.
Whether it be at a classroom, in the library, or the middle of the quad, the deliverer will meet the student wherever they are on campus, and give them their coffee.
CHECK
OUT
OUR
APP!
Hayden Izard, NC
"The amount of times I have stood in the Meantime Coffee line with two minutes to spare before my next class is far too many to admit. After using Joe on the Go just one time, I know I’ll never have to put myself in that situation again. I was able to easily order my coffee and had it delivered straight to my class before I walked in. The whole process took under 20 minutes. Time to say goodbye to my close-calls and say hello to being ready and prepared for class!"
Ruth McCrady, GA
"Joe on the Go is one of the most beneficial apps for college students. I had a free day last week and signed up to be a deliverer to make some easy money. All I had to do was walk around campus picking up and dropping off coffee orders. I made about $60 in three hours and it didn’t even feel like work!"
Scott Palmer, NY
"I just used Joe on the Go for the first time and loved it! I was studying for a big test in the library and did not have enough energy to walk all the way to Starbucks. I went to the Joe on the Go app and one of my fellow classmates brought me my Starbucks order in 15 minutes. I got my caffeine fix and did not even have to move a muscle. I will definitely be using this app again."