This deck captures a semester-long project completed in my PR campaigns class for our client, Lenovo.
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Lenovo's task was to create a campaign targeting young creatives, specifically older Gen Z and younger millenial audiences, to not only promote Lenovo's newest Aura Edition AI PC but also spread their mission of AI for social impact.
This project was born out of Lenovo's "Work for Humankind" global thought leadership campaign which harnesses technology to bring people together for the greater good.
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The campaign involved a high level of primary and secondary research as well as creative strategy in order to deliver Lenovo's core message in an authentic yet exciting way.
Click above to view the finalized pitch deck
Click above to check out my "By Way Of" campaign that I made as part of my Advertising Creative class
“By Way Of…” is a lifestyle brand that leverages the essence of location with “of the moment” design. It started in Dallas, TX and has done multiple collaborations with companies, sports teams, charities, celebrities, and brands.
“By Way Of…” is characterized by modern, sporty, unisex t-shirts and jackets released spontaneously through social media posts and events.
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The objective of my assignment was to get people to drive purchase of a very special, exclusive “By Way Of” collaboration. Secondarily, it is to get people to attend an exclusive event introducing the collaboration and share content featuring the “By Way Of” merch.
As a part of my Advertising Creative course, I was assigned to a team to work on an ad campaign for our client, John Deere.
John Deere came to us with a problem which was not being able to connect with and attract Gen Z consumers. Our goal was to create a campaign that would help John Deere better tap into this younger demographic.
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Our pitch deck consists of background research, belief and behavioral insights, a creative strategy, as well as a manifesto and mood board.
We were also responsible for brainstorming three feasible marketing strategies for John Deere to potentially use- we comprised a storyboard for a video, social media content, and an in-person experiential event.
Click above to view the campaign I worked on for John Deere
Click on the image to the left to check out a Media Kit I created as part of my PR Writing class. This course provides hands-on practice in developing multiplatform communication tools used by public relations practitioners. This particular assignment showcases my ability to write a news release, fact sheet, and media advisory for a client. My client for this assignment was Micato Safaris, a luxury safari and high end travel planning company.